In the cool autumn season, Yangcheng Lake crabs have become an autumn delicacy in the hearts of countless diners with their delicious meat, rich nutrition and unique taste. However, as Yangcheng Lake crabs have become famous, a counterfeit trend has quietly emerged in the market. Fake Yangcheng Lake crabs have emerged in an endless stream, which not only harms the rights and interests of consumers, but also has a great impact on the brand image of Yangcheng Lake crabs, a local specialty.
In order to eliminate this phenomenon from the source, the "Zhencheng Crab" brand has taken an innovative measure-equipped each real Yangcheng Lake crab with a unique "ID card". This "ID card" is not a paper document in the traditional sense, but an intelligent NFC anti-counterfeiting label created using modern Internet of Things technology and blockchain technology. Compared with traditional barcode and QR code traceability methods, this chip-level traceability technology has a higher anti-counterfeiting threshold and reliability. Once the information is written into the chip, it cannot be tampered with or copied, which greatly improves the accuracy and security of traceability.
Each Yangcheng Lake crab that is caught and brought ashore will be given a unique identification code after undergoing strict quality inspection. This identification code not only records the basic information of the crab, such as the date of fishing, origin, weight, and crab shell color, but also ensures the immutability of the information through blockchain technology, truly realizing the full traceability from breeding to the table.
When consumers buy Yangcheng Lake crabs, they only need to use the NFC function of their mobile phones to gently touch the crab buckle to quickly read the crab's traceability information. This transparent traceability mechanism allows consumers to intuitively distinguish the authenticity, greatly enhancing consumer confidence. At the same time, it also provides strong technical support for the brand building of Yangcheng Lake crabs, allowing real high-quality products to stand out and be free from the intrusion of counterfeit and shoddy products.
By equipping each real crab with an "ID card", the "Zhencheng Crab" brand has established a complete anti-counterfeiting system, providing a powerful weapon for combating counterfeit Yangcheng Lake crabs. Once counterfeit products are found on the market, relevant departments can quickly track the source of counterfeit products by comparing the anti-counterfeiting label information and crack down on them in accordance with the law. This not only protects the legitimate rights and interests of consumers, but also maintains the fair competition order of the Yangcheng Lake crab market and promotes the healthy development of the industry.
The successful use of NFC by "Zhencheng Crab" is a vivid practice of technology empowering agriculture. Through the application of Internet of Things technologies such as RFID, traditional agriculture has been revitalized. This innovation not only improves the quality and reputation of the products, but also provides farmers with a wider sales channel. At the same time, it also helps to protect the sustainable development of the branded agricultural product industry, making consumers more assured and satisfied when purchasing.
